Because you like Karen Smith in Mean Girls
George Costanza is short, stocky, bald, neurotic, and the self-proclaimed "king of the idiots." See them in Seinfeld.
Max Fischer is the President of every club who's fighting to save Latin at his school and kiss his teacher. See them in Rushmore.
Kenzo Tenma would have never guessed that ten-year-old he saved would later become a deadly serial killer intent on "thanking" him. See them in Monster (TV Show).
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Celie Johnson says she's poor, black, and may even be ugly. But dear God she's here. See them in The Color Purple.
A superpowered test subject, Scarlet Witch can manipulate other people's thoughts and force them to confront their worst fears. See them in Marvel Cinematic Universe.
Good fashion? Check. Snarky quips? Check. Supernatural evil-fighting powers? Also check. See them in Buffy the Vampire Slayer.
A Washington DC fixer, Olivia Pope can make roadblocks disappear with a single phone call. "It's handled" is her life motto. See them in Scandal.
Loyal to his family and associates and distrustful of anyone else, Tony Soprano is a good guy to have on your side. See them in The Sopranos.
Annie Walker can bake a beautiful cupcake, but everything else in her life is a mess. See them in Bridesmaids.