Because you like Dr. List in Marvel Cinematic Universe
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.
Yoda is wise, patient, and capable of kicking ass. He's done his best to mentor young Jedi and protect the balance of Light and Dark. See them in Star Wars Series.
Ariel knows there's a whole other world above the sea, but exploring it comes at a big price. See them in The Little Mermaid.
WALL-E is a quirky little romantic robot cleaning the wasteland known as Earth. See them in WALL-E.
She's mostly doom and gloom, but you'd get nowhere without Sadness. See them in Inside Out.
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
It's hard to tell if Dean Winchester cares more about saving the world or his 1967 Chevy Impala. See them in Supernatural.
Regina Mills is a cold evil queen turned chilly town mayor. See them in Once Upon a Time.
Finn is the world's last human who's "all about" understanding right and wrong. See them in Adventure Time.