Because you like Ganondorf (Ganon) in The Legend of Zelda
The last war left his economy devastated, and now Germany is engaged in another war and stuck with two barely trained allies for help. See them in Axis Powers Hetalia.
Daphne Blake's unfailing enthusiasm keeps the team's morale up even as they're battling evil spirits and other ghouls. See them in Scooby-Doo.
A scary monster on the outside, James P. Sullivan is really a softie on the inside. See them in Monsters, Inc..
Even with the world on the line, Bayonetta is an Umbra Witch who maintains a biting sense of humor. See them in Bayonetta.
Guillermo is the best servant a vampire could ask for. For years now. Not that he's counting. See them in What We Do In The Shadows.
Ted Logan wants to party on, but if doesn't get an A+ on his history presentation, he'll flunk out and be sent to a military school in Alaska. See them in Bill & Ted's Excellent Adventure.
Donkey Kong is a strong, banana-loving, and caring uncle to Diddy Kong. See them in Donkey Kong.
Marlin navigates through shark-infested waters, angry anglerfish, a jellyfish bloom and hungry whales to search for his son. See them in Finding Nemo.
Olive Hoover is an irrepressible child beauty queen (or would-be queen) who doesn't play by your rules. See them in Little Miss Sunshine.
Khan Noonien Singh is super strong, super smart, and out for revenge. He always seems to be two steps ahead of his enemies. See them in Star Trek Into Darkness.
Dr. Gordon Freeman is a brilliant physicist is a quiet hero. And given all the violent aliens, he better be. See them in Half-Life.
Jail hasn't broken Andy Dufresne's spirit, but will his spirit help break him out of jail? See them in The Shawshank Redemption.