Because you like Count Olaf in Lemony Snicket's A Series of Unfortunate Events

Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.

Jules Vaughn likes glitter, sequins, and older men. See them in Euphoria.

Stuck somewhere between life and death, Talion is motivated by one thing only: vengeance. See them in Middle-earth: Shadow of Mordor.

A contemptuous aristocrat, Violet Crawley is unafraid to exert her authority and voice her opinions, no matter how harsh they are. See them in Downton Abbey.

For the sake of science, Kurisu Makise will persevere no matter how deep into the dark secrets of the world she finds herself. See them in Steins;Gate.

Char is always thinking two or three steps ahead of the enemy. See them in Mobile Suit Gundam Series.

Anna Karenina doesn't want to be a respectable woman any more. She thinks respect was invented to cover the empty place where love should be. See them in Anna Karenina.

Once a loving family man, James Heller is now dark, damaged, and hell-bent on getting revenge. See them in Prototype Series.

Quiet and brooding, Ennis Del Mar keeps his true passions close to the chest. See them in Brokeback Mountain.

Curiosity and compassion aren't always to Jonas' advantage. See them in The Giver.

Rhodes has to trust his conscience to guide him through a political struggle that could change the very shape of modern warfare. See them in Marvel Cinematic Universe.

Yippee-ki-yay! John McClane doesn't go down without a fight. See them in Die Hard.