Because you like Yoshi in Super Mario Bros.
Jack Skellington is a nightmare-man with a soft heart and smooth voice. See them in The Nightmare Before Christmas.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Luis is a deliverer of silver linings and long-winded stories. See them in Marvel Cinematic Universe.
Betty Cooper seems like a sweet girl, but she also has a dark side and can go beyond what's safe or sane. See them in Archie Comics.
A good guy who's made some bad choices, Scott Lang is driven in his quest for redemption. See them in Marvel Cinematic Universe.
Diana Prince is using a truth-telling lasso and super-strength to make Earth a little more like Paradise. See them in DC Extended Universe.
We're all puppets. Dr. Manhattan is just a puppet who can see the strings. See them in Watchmen.
Hawkeye is most comfortable perched above the action, keeping an eye on everything and using a well-timed arrow to save the day. See them in Marvel Cinematic Universe.
Phil Coulson is a deadly field agent with the demeanor of a friendly dad. See them in Marvel Cinematic Universe.
Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.