Because you like Dom Cobb in Inception
Ahsoka Tano hopes to be a very powerful and knowledgeable Jedi one day. See them in The Clone Wars.
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
Reckless, vulgar, loud-mouthed: that's what makes Amethyst so awesome. See them in Steven Universe.
Wendy Corduroy is the ultimate in cool in Gravity Falls. See them in Gravity Falls.
Sephiroth wants nothing more than to seize the power of the Lifestream in order to become a god. See them in Final Fantasy Series.
What Mako Mankanshoku lacks in common sense, she makes up for in sheer optimism and force of personality. See them in Kill la Kill.
Poussey Washington is a former army brat who loves to read and loves her friends. See them in Orange Is The New Black.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
Kendall Roy is a wanna be ruthless businessman who comes across more like an anxious teenager. See them in Succession.
Though Twilight might be opposed to it, her new friends might just be able to teach this serious-minded pony how to relax. See them in My Little Pony.
Insightful about everyone else's neuroses, Rose Lalonde is not as aware of her own. See them in Homestuck.
Gene Belcher dreams of a future in the limelight, and he doesn't let his lack of talent hold him back. See them in Bob's Burgers.