Because you like Gilderoy Lockhart in Harry Potter Series
James Gordon happens to be the one guy in Gotham City with proper morals who doesn't also run around in a cape. See them in DC Extended Universe.
A powerful priestess, Melisandre is shrouded in mystery and lots of red. See them in Game of Thrones.
A cruel pirate, Captain Hook still fancies himself a gentleman. See them in Peter Pan.
Ryan Howard is a temp turned executive turned failing small-time media mogul. See them in The Office.
Tina Goldstein is better at getting the job done than following the rules. See them in Fantastic Beasts and Where To Find Them.
White Witch's heart is as frozen as the land she rules. See them in The Chronicles of Narnia.
Olive Hoover is an irrepressible child beauty queen (or would-be queen) who doesn't play by your rules. See them in Little Miss Sunshine.
Working as a captain in the American Expeditionary Forces and a spy for British Intelligence, Steve Trevor wants to end World War I once and for all. See them in DC Extended Universe.
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.
Relentlessly cheery Ned Flanders enjoys a nice piece of bread with water on the side for dipping See them in The Simpsons.
Mike Hannigan is a lawyer-turned-pianist who loves to tap into his kooky side. See them in Friends.