Because you like Marla Singer in Fight Club
Mario is a plumber who wears a ridiculous outfit, eats weird looking mushrooms, and fits himself inside your pipes so he can save a princess. See them in Super Mario Bros..
The quiet, intense Daryl Dixon lets his crossbow do the talking. See them in The Walking Dead.
Diana Prince is using a truth-telling lasso and super-strength to make Earth a little more like Paradise. See them in DC Extended Universe.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
Yugi Moto is a gentle soul whose determination and talent make him a formidable opponent. See them in Yu-Gi-Oh! .
A fun-loving jokester, Alistair isn't ready for the responsibilities he faces. See them in Dragon Age Series.
Castiel might be an immortal angel, but the human world is still more than a little confusing. See them in Supernatural.
Jim Halpert is a master at the art of making it through the work day, including participating in an office Olympics. See them in The Office.
His superiority complex coupled with his bitter desire for revenge makes Vegeta a formidable foe. See them in Dragon Ball Z.
Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.
Tyler Gage is going to have to step up soon on the dance floor. Otherwise, it's back to janitorial work. See them in Step Up.
The brilliant and well-adjusted Ender Wiggin is being groomed for the next generation of military leaders to fight alien invaders. See them in Ender's Game.