Because you like Charlie Bucket in Charlie and the Chocolate Factory
Socialite-turned-runaway-turned-waitress, Rachel Green is the legendary story of riches to rags, trying to work her way up again with the help of her friends. See them in Friends.
Korra is stubborn, outgoing, and faced with huge responsibilities she might not be ready for. See them in The Legend of Korra.
Scott Pilgrim's superhero suit is just a video game t-shirt and sweatbands. But this slacker is brave enough to fight all his girlfriend's evil exes. See them in Scott Pilgrim vs. the World.
Whether he's performing "illusions" or running the family business, one thing is certain: Gob Bluth will screw it up. See them in Arrested Development.
Bojack Horseman is a former sitcom star who loves sharing his opinions with anyone who will listen. Oh, and drinking. A lot! See them in Bojack Horseman.
Faith balances her adventurous thrill-seeking attitude with a righteous passion for justice. See them in Mirror's Edge.
Bart Simpson is an aspiring juvenile delinquent who doesn't want you to have a cow, man! See them in The Simpsons.
A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.
If this slick ad man doesn't like the conversation, he changes it—while drinking and smoking. See them in Mad Men.
Cynical, judgmental, and hipper-than-thou, Enid Coleslaw wears her outsider status like a badge of honor. See them in Ghost World.
Omar Little is a pretty chill guy, as long as you can forgive the stealing and killing people. See them in The Wire.