Because you like Rick Blaine in Casablanca
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Emily Gilmore is the DAR chair, proud grandmother, and full of opinions. See them in Gilmore Girls.
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Even the smallest person can change the course of the world, if he's brave enough. See them in The Lord of the Rings.
Harrison Wells is a brilliant scientist full of secrets. See them in DC Extended Universe.
Jorah Mormont is loyal to his queen. And he's quite in love with her as well. See them in Game of Thrones.
A speed-loving daredevil who lives on the edge, Sonic is as brave as he is cocky. See them in Sonic the Hedgehog.
Wolverine is a hot-blooded Canadian with an adamantium skeleton who's the best at what he does. See them in X-Men Series.
He's a dedicated cop and a nice guy. But James Gordon is learning that Gotham is not a city for nice guys. See them in Gotham.