Because you like Rick Blaine in Casablanca
Although Morrigan knows every kind of magic there is, friendship is an untested area for her. See them in Dragon Age Series.
His nickname of 'Zero' says a lot about what other people think of him, but he's finally standing up for himself. See them in Holes.
Alex Danvers is a brilliant engineer tasked with alien threats, and one of those aliens is her adopted sister Supergirl. See them in Supergirl.
Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.
Spyro the Dragon loves getting into trouble around the Dragon Realms. See them in Spyro the Dragon.
Aldo Raine is in the killing Nazi business. And as he says, business is a-boomin'. See them in Inglourious Basterds.
Success for Eggsy Unwin means joining Kingsman, and failure could mean death. See them in Kingsman: The Secret Service.
Ultron is security software turned evil mastermind. See them in Marvel Cinematic Universe.
Topanga Lawrence has been a put-together intellectual since basically the moment she could talk. See them in Boy Meets World.
A gifted detective, Rust Cohle is as dark and twisty as any murderer he chases. See them in True Detective Season 1.
This is not a democracy. According to Torrance Shipman, it's a "cheerocracy." See them in Bring It On.
A believer in the pursuit of justice, Garrus Vakarian hates it when bad guys slip through the cracks of the bureaucratic justice system. See them in Mass Effect.