Because you like Beast in Beauty and the Beast
Castiel might be an immortal angel, but the human world is still more than a little confusing. See them in Supernatural.
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
The poster child for relentless cheer and resilience, Kimmy Schmidt may be an abuse survivor but she's also a lover of dancing and karaoke, candy, and dolphins. See them in Unbreakable Kimmy Schmidt.
It's hard enough fighting a war. But it's worse for Commander Shepard, knowing no matter how hard you try, you can't save them all. See them in Mass Effect.
Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.
Kara "Starbuck" Thrace will beat you in cards, drink you under the table, then fly circles around you in her fighter plane. See them in Battlestar Galactica.
Captain Spock is on a five-year mission exploring the final frontier and boldly going where no man has gone before. See them in Star Trek.
Wei Shen is an undercover cop on a mission for justice (or at least vengeance). See them in Sleeping Dogs.
Red doesn't like to explain herself. She wants her work to do the talking. See them in Transistor.
Lelouch vi Britannia is a high school student by day, masked destroyer of tyrannical empires by night. See them in Code Geass.
Lucille Bluth doesn't understand the question, and she won't respond to it. And you're probably better off. See them in Arrested Development.
Abbi Abrams is the ultimate wingwoman because she wants nothing more than to have a good time for its own sake. See them in Broad City.