Because you like Catherine Tramell in Basic Instinct
This power-hungry Time Lord calls himself the "master of all." Bonus: he has 13 lives. See them in Doctor Who.
A no-nonsense hitman with a taste for good burgers and divine justice, Jules Winnfield will go to great lengths to please his boss. See them in Pulp Fiction.
Django was once a slave. Now that he has a taste of freedom, he understandably wants a full meal. See them in Django Unchained.
An assassin with supernatural gifts, Corvo Attano is the last guy you should frame for murder. See them in Dishonored.
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
Anywhere there's adventure, Jaskier is there to write a catchy song about it. See them in The Witcher.
Loyal to his family and associates and distrustful of anyone else, Tony Soprano is a good guy to have on your side. See them in The Sopranos.
Abbi Abrams is the ultimate wingwoman because she wants nothing more than to have a good time for its own sake. See them in Broad City.
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
Betty Cooper seems like a sweet girl, but she also has a dark side and can go beyond what's safe or sane. See them in Archie Comics.
Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.