Because you like Jafar in Aladdin
Louis de Pointe du Lac is wanting to find a way of living that doesn't make him miserable. See them in Interview with the Vampire: The Vampire Chronicles.
Nicky Nichols just wants to settle down with a nice girl, but being in prison is making that a little difficult. See them in Orange Is The New Black.
Donna Carmichael is a free-spirited single mom and gracefully aging hippie. See them in Mamma Mia!.
Charismatic, sociopathic, and dramatic, Charlie Bronson wants nothing more than to be famous. See them in Bronson.
A ruthless militant, Raza will do anything to take down Tony Stark. See them in Marvel Cinematic Universe.
Andy Dwyer might not be completely literate, but he makes up for it in spirit. See them in Parks and Recreation.
After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.
Derek Morgan is thoughtful and kind, but he won't say no to knocking the occasional door down when he gets the chance. See them in Criminal Minds.
If it were up to her, Merida would spend her days practicing archery and swordfighting, riding her horse, and exploring the Highlands. See them in Brave.
Vanellope von Schweetz is princess of the Sugar Rush game who could care less about being royal. See them in Wreck it Ralph.
In the simplest terms, in the most convenient definitions, people consider Brian a nerd. But he's more than that. See them in The Breakfast Club.
Remy could be a five star Michelin chef, the only problem is that he is quite literally a rat. See them in Ratatouille.