Because you like Jafar in Aladdin
Sam Montgomery works hard, but her evil stepmother makes sure her efforts don't pay off. See them in A Cinderella Story.
Terry Jeffords (and his muscles) may look ferocious, but inside he's just a caring mama hen. See them in Brooklyn Nine-Nine.
Morticia Addams hates anything bright and cheery and loves all things ghoulish, ghastly, and violent. See them in The Addams Family.
Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.
Cisco Ramon is a proud, enthusiastic member of a superhero support team. See them in DC Extended Universe.
Patrick Verona is a bad boy who's after a tough girl. See them in 10 Things I Hate About You.
Through raised to be a gentleman, Laurie has a mischievous sense of humor. See them in Little Women.
Barbara Kean is loving, selfless, and caring. But, she's less stable than she'd like to admit. See them in Gotham.
Will Byers is just like any other twelve year old, except he's stuck in another dimension. See them in Stranger Things.
Burton Guster is a level-headed investigator with a "Super Sniffer" nose. See them in Psych.
A passionate paleontologist with interests no one seems to share, Ross Geller tries to find love despite his past of abandonment and an awkward personality. See them in Friends.
Raz is a 10-year-old boy who mostly stays in his own head, which makes sense since that's where he is strongest. See them in Psychonauts.