Because you like Em Lewin in Adventureland
Cynical, judgmental, and hipper-than-thou, Enid Coleslaw wears her outsider status like a badge of honor. See them in Ghost World.
Harry Osborn is the privileged son of Oscorp's founder with a goblin-sized chip on his shoulder. See them in Marvel Cinematic Universe.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Rupert Giles is a librarian on the outside, fearless evil-fighter on the inside. See them in Buffy the Vampire Slayer.
Nicky Nichols just wants to settle down with a nice girl, but being in prison is making that a little difficult. See them in Orange Is The New Black.
Community-driven but practical, Calvin Palmer is a natural leader even if he doesn't always see it. See them in Barbershop.
Cady Heron is the new girl in town who's also new to the world of high school, period. See them in Mean Girls.
A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.
Turanga Leela is the daughter of two mutants who live in the sewers below New York City. See them in Futurama.
From secret organizations to alien attacks, Kyon's life has been one weird, unexplainable thing happening after another. See them in The Melancholy of Haruhi Suzumiya.
Mr. Blonde is the undisputed leader of his pack of suited-up outlaws, with a stoic and serious demeanor, and a penchant for bloodshed. See them in Reservoir Dogs.
CIA operative Carrie Mathison is on a self-assigned mission to follow a lead, whether it be the truth or just her delusions playing tricks. See them in Homeland.