Because you like Lucy Whitmore in 50 First Dates
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Stewie Griffin is just your average evil-genius, talking, sociopathic baby. See them in Family Guy.
When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Jessica Jones.
Juno MacGuff is hoping sarcasm will get her through the stress of teenage life. And also, teenage pregnancy. See them in Juno.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
Anyone who's said "Don't worry, it's just a dream" never met Freddy Krueger. See them in A Nightmare on Elm Street.
Ellie is more world-weary than most 14-year-olds. You would be too if your world was infested with zombies. See them in The Last of Us.
Regina Mills is a cold evil queen turned chilly town mayor. See them in Once Upon a Time.
Poison Ivy is a seductive, venomous botanist laments the fact that there are so many people to kill, yet so little time. See them in Batman & Robin.
He tells you everything you need to know: "I. Am. Groot." See them in Guardians of the Galaxy.
SpongeBob SquarePants lives in a pineapple under the sea. Absorbent and yellow and porous is he. See them in SpongeBob SquarePants.
Thor is Asgardian nobility who is tickled by how us earthlings live. See them in Thor / The Avengers.