Because you like Rick Mitchell in The Mitchells vs. the Machines
Orphan Bruce Wayne has a tortured soul, but he's trying his best to weed out corruption. See them in DC Extended Universe.
Mikasa Ackerman is a near-perfect soldier who won't break her stone-faced expression whether she's killing foes or protecting loved ones. See them in Attack on Titan.
Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.
While Jay Gatsby doesn't necessarily like to attend his parties, he knows how to throw a world-class bash. See them in The Great Gatsby.
If you died and came back to life, and then died more times and came back, you might stop battling evil mutants. Not Jean Grey. See them in X-Men Series.
Juno MacGuff is hoping sarcasm will get her through the stress of teenage life. And also, teenage pregnancy. See them in Juno.
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
SpongeBob SquarePants lives in a pineapple under the sea. Absorbent and yellow and porous is he. See them in SpongeBob SquarePants.
Anyone who's said "Don't worry, it's just a dream" never met Freddy Krueger. See them in A Nightmare on Elm Street.
Where Ash comes from, food and shelter pay for themselves. Even as a penniless vagrant, he is able to pursue his dream of becoming a Pokémon Master See them in Pokemon.
Tarzan is walking the line between human and animal. Good thing he has excellent balance. See them in Tarzan.