Because you like Eduardo "Lalo" Salamanca in Better Call Saul
A legendary warrior with a complicated relationship to the truth, Jaime Lannister is revered and reviled in equal measure See them in Game of Thrones.
Anywhere there's adventure, Jaskier is there to write a catchy song about it. See them in The Witcher.
A life spent as "Number Two" is bound to give Diego Hargreeves an inferiority complex. See them in The Umbrella Academy.
Merry Brandybuck is a troublemaking hobbit with a brave streak that some might call foolhardy. See them in The Lord of the Rings.
As the hero of time, Link is reborn throughout history, always with the purpose of fighting and defeating the evil Ganon. See them in The Legend of Zelda.
Leonard "Bones" McCoy is passionate, moral, and ready to stitch you back together. See them in Star Trek.
Marge Gunderson embodies the very best of the American Midwest. She's kind, friendly, and fiercely honest. See them in Fargo.
Veronica Lodge is a quintessential mean girl trying to make a better life, and a better self. See them in Riverdale.
Dustin Henderson doesn't let the bullies get to him. He's secure in who he is and that his friends have his back. See them in Stranger Things.
Roger Kint is a nervous, weak, ham-handed criminal. We think. See them in The Usual Suspects.
The self-proclaimed "only guilty man in Shawshank prison" has wisdom to share, such as the best way to smuggle a Rita Hayworth poster into a Maine prison. See them in The Shawshank Redemption.
If this slick ad man doesn't like the conversation, he changes it—while drinking and smoking. See them in Mad Men.