Because you like Ed Mercer in The Orville
Anger is a cantankerous hothead whose job is to get others riled up. See them in Inside Out.
T'Challa is a regal superhero with the weight of the world (and particularly his nation) on his shoulders. See them in Marvel Cinematic Universe.
The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.
It's time somebody has to take over. It might as well be Fish Mooney. See them in Gotham.
If Eleanor Shellstrop's true identity is revealed, she'll be sent to The Bad Place. See them in The Good Place.
A conflicted small-town preacher, Jesse Custer leaves an unexpectedly bloody path in his wake. See them in Preacher.
Vanellope von Schweetz is princess of the Sugar Rush game who could care less about being royal. See them in Wreck it Ralph.
When the going gets tough, Dre Johnson gets tougher. Well, he'd like to think he does. See them in Blackish.
Jessica Rabbit isn't bad. She's just drawn that way. See them in Who Framed Roger Rabbit.