Because you like Archie Andrews in Riverdale
Frodo might have carried the ring, but Samwise Gamgee carried the ring bearer. See them in The Lord of the Rings.
Nick Carraway is the perfect observer: always there for the events, but never too involved. See them in The Great Gatsby.
Tony Montana makes up for his language barrier with his immense skill at cursing as loud and effectively as humanly possible. See them in Scarface.
For Lee Everett, every day is now just another struggle to collect supplies, find other survivors, and stay alive. See them in The Walking Dead (Video Game).
Bella Swan thinks of it as her job to help her parents and protect her friends, even though it often ends up the other way around. See them in Twilight.
Sookie St. James is a klutzy and perfectionist chef who's always there for her friends. See them in Gilmore Girls.
Though she can seamlessly flit between glamorous identities, Sydney Prosser is more vulnerable than she pretends to be. See them in American Hustle.
Trevor Phillips is an unpredictable maniac who tortures people for no reason. See them in Grand Theft Series.
Twisted and seemingly soulless, Bellatrix Lestrange finds joy in making others suffer. See them in Harry Potter Series.
Irene Adler has to use both her brains and her body to survive. Luckily, she's usually the most brilliant person in the room. See them in Sherlock.