Because you like Adam Young in Good Omens

If this slick ad man doesn't like the conversation, he changes it—while drinking and smoking. See them in Mad Men.

After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.

Aiden Pearce is a hacker who knows how dangerous the world can be, both online and off. See them in Watch Dogs.

Strong-willed Norah Silverberg isn't willing to be the goody bag at anyone's pity party. See them in Nick and Norah's Infinite Playlist.

A laid-back wanderer, Ginko has an empathetic, open-minded worldview. See them in Mushishi.

John Watson is haunted by his past (who isn't) but he's starting to branch out with some help from a world class detective. See them in Sherlock.

Even the smallest person can change the course of the world, if he's brave enough. See them in The Lord of the Rings.

It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.

Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.

More than any of her friends, Fluttershy is willing to see the best in everyone, a trait that has won over many enemies. See them in My Little Pony.

Rhodes has to trust his conscience to guide him through a political struggle that could change the very shape of modern warfare. See them in Marvel Cinematic Universe.

After finding a mysterious object in one of the many rooms in her father's mansion, Bulma is inspired to discover its secrets. See them in Dragon Ball.