Because you like Roman Roy in Succession
Wanting more out of life, Pam Beesly has a job she isn't crazy about and is engaged to a guy she's not sure is "The One." See them in The Office.
Will Byers is just like any other twelve year old, except he's stuck in another dimension. See them in Stranger Things.
Talos is a mysterious military commander skilled in the art of deception. See them in Marvel Cinematic Universe.
Petyr Baelish's main assets? A sharp mind, deep pockets, and no scruples. See them in Game of Thrones.
Sometimes being a supportive girlfriend like Ophelia doesn't work out too well. See them in Hamlet.
Davos Seaworth is steadfast, intelligent, and trustworthy, which are hard traits to find in a place like Westeros. See them in Game of Thrones.
Krusty The Clown somehow makes life sillier and more somber at the same time. See them in The Simpsons.
When you live your life in public, like Mima Kirigoe, it's hard to know who you really are. See them in Perfect Blue.