Because you like Eleanor in Eleanor and Park
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
Give in to the dark side with vampire Lestat; it's more fun. See them in Interview with the Vampire: The Vampire Chronicles.
It's easy for Brian O'Conner to fake his way into the world of extreme racing because he's been popping cars since his teenage years. See them in The Fast and the Furious.
People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.
Lucius Malfoy is a judgmental social climber who has a bigoted superiority complex. See them in Harry Potter Series.
Zoe Benson may seem like a shy girl-next-door, but she has the inner fortitude of a powerful witch leader. See them in American Horror Story.
Sylar's victims are found all over the country, many with their brains removed. See them in Heroes.
If Eleanor Shellstrop's true identity is revealed, she'll be sent to The Bad Place. See them in The Good Place.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.