Because you like Cassian Andor in Rogue One
Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.
Winnie the Pooh is a chubby little cubby all stuffed with fluff. See them in Winnie the Pooh.
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
Sweet, reserved, and intellectual, Cordelia Foxx would do anything for her students. See them in American Horror Story.
Rarity has been dreaming of the day her designs will dazzle Canterlot. See them in My Little Pony.
Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.
Oscar Jarjayes is a sword-swinging, fearless Commander of the Royal Guard who cross-dresses as a man. See them in Rose of Versailles.
Galina Reznikov is the head chef of prison, cooking up meals as well as storms on anyone who dares to cross her; even the guards are terrified of her. See them in Orange Is The New Black.
If the awesome Andie Walsh is from the wrong side of the tracks, we don't want to be right. See them in Pretty in Pink.
It's hard enough fighting a war. But it's worse for Commander Shepard, knowing no matter how hard you try, you can't save them all. See them in Mass Effect.