Because you like Queenie Goldstein in Fantastic Beasts and Where To Find Them
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
Others see him as the town nutcase, but Flint Lockwood knows his inventions will change the world someday. See them in Cloudy with a Chance of Meatballs.
Foggy Nelson is a principled small-time lawyer fighting for fellow little guys. See them in Marvel Cinematic Universe.
Princess Fiona is a damsel who doesn't need saving, but she's cursed with an embarrassing secret. See them in Shrek.
Vanellope von Schweetz is princess of the Sugar Rush game who could care less about being royal. See them in Wreck it Ralph.
Klaus Baudelaire's photographic memory saves the lives of his siblings many times over. See them in Lemony Snicket's A Series of Unfortunate Events.
Xander Harris' life motto: laugh in the face of danger and then hide until it goes away. See them in Buffy the Vampire Slayer.
Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.
Mrs. Lovett is the proud purveyor of the worst, and most grisly, pies in London. See them in Sweeney Todd: The Demon Barber of Fleet Street.