Because you like Veronica Mars in Veronica Mars
The quiet, intense Daryl Dixon lets his crossbow do the talking. See them in The Walking Dead.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.
Stoic, cynical, and brilliant, Solid Snake was genetically engineered to be the perfect soldier. See them in Metal Gear Series.
An assassin with supernatural gifts, Corvo Attano is the last guy you should frame for murder. See them in Dishonored.
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
Alex DeLarge likes his favorite milk-based, drug-laced cocktail. It helps him get in the mood for a night of "ultra violence." See them in A Clockwork Orange.
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.
As a scaring Assistant, Mike Wazowski frightens children to collect their screams to be used as a power supply for the city. See them in Monsters, Inc..
With a unique ability to empathize with killers, Will Graham helps society but his sanity pays the price. See them in Hannibal.