Because you like Roland Pryzbylewski in The Wire
Emily Fields has been very guarded, careful of whom she trusts and reveals her secrets to. See them in Pretty Little Liars.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
Charlie Kelmeckis is a wallflower who's starting to blossom into something more. See them in The Perks of Being a Wallflower.
If you hang out with Bender in cool dive bars in 31st century New York, make sure you're on his "Do Not Kill" list. See them in Futurama.
Po is a clumsy, friendly panda who likes to take it easy. But now he's expected to save the world? See them in Kung Fu Panda.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Genetically and cybernetically enhanced, Gamora was trained from birth to be one of the deadliest women in the galaxy. See them in Marvel Cinematic Universe.
A good guy who's made some bad choices, Scott Lang is driven in his quest for redemption. See them in Marvel Cinematic Universe.
Make sure not to anger the Hulk or else he will transform into a giant green monstrosity and smash anything in his way. See them in Marvel Cinematic Universe.
Taking down villains, standing up to sexism, and pulling off a bright-red lipstick are all in a day's work for Agent Peggy Carter. See them in Marvel Cinematic Universe.