Because you like Waylon Smithers in The Simpsons
Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.
Ezra Fitz is a young English teacher hounded by his own relationship mistakes. See them in Pretty Little Liars.
Count Olaf is a traveling actor, except he can't act and his homicidal tendencies make finding work pretty difficult. See them in Lemony Snicket's A Series of Unfortunate Events.
Michael Scofield is no criminal, and he didn't get jailed by accident. See them in Prison Break.
Tina Goldstein is better at getting the job done than following the rules. See them in Fantastic Beasts and Where To Find Them.
The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.
Charlie is a Type A theater director dealing with something out of his control: a painful divorce. See them in Marriage Story.
Baloo is a fun-lovin' bear who just needs the bare necessities of life See them in The Jungle Book.
K-2SO is a blunt and sarcastic reprogrammed Imperial droid who is always up for an adventure. See them in Rogue One.
Playing his cards close to his vest, J. Daniel Atlas believes the closer you look, the less you see. See them in Now You See Me.