Because you like Monty Burns in The Simpsons

Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.

Strong-willed Norah Silverberg isn't willing to be the goody bag at anyone's pity party. See them in Nick and Norah's Infinite Playlist.

Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.

An aristocrat-turned-tomb-raider, Lara Croft does her best thinking while plunging off cliffs. See them in Lara Croft: Tomb Raider.

When their organization was infiltrated by evil HYDRA, who was the one guy Captain America trusted? A former soldier with kickass wings named Sam Wilson. See them in Marvel Cinematic Universe.

Newt Scamander is more comfortable with animals than people, even if the animals are super-dangerous magical creatures. See them in Fantastic Beasts and Where To Find Them.

Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.

Altair Ibn-La'Ahad is as much a philosopher and detective as he is a killer. He takes nothing at face value and continually searches for deeper truths. See them in Assassin's Creed Series.

Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.

It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.

Sharply perceptive and stubbornly principled, Jane Eyre might not have a very loud voice, but she knows when and how to use it. See them in Jane Eyre.

Imperator Furiosa is a badass patriarchy toppler. She'll do anything to secure a better, freer future for the women she cares for. See them in Mad Max: Fury Road.