Because you like Marge Simpson in The Simpsons
It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
Blake Henderson is happiest smoking weed on the roof ‘til the end of time, but the real world just has a way of killing his vibe. See them in Workaholics.
Indiana Jones is a swashbuckling archeologist who hates snakes, Nazis, and priceless artifacts falling into the wrong hands. See them in Raiders of the Lost Ark.
Bo Dennis once dreamed of being prom queen, but then she found out that she's part of some ageless secret race that feeds on humans. See them in Lost Girl.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.
When Andrew Neiman is not in classes during the day, he's rehearsing his drums until his hands bleed at night. See them in Whiplash.
Reclusive, quiet, and seemingly emotionless, Lain Iwakura feels like an outsider in her hyper-connected world. See them in Serial Experiments Lain.
Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.
Steve Rogers is a good soldier. But above all, he's a good man. See them in Marvel Cinematic Universe.