Because you like Kevin Malone in The Office
Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
Lloyd Dobler is a kickboxer wearing his heart on his sleeve who would do anything for the woman he loves. See them in Say Anything.
Leonard Hofstadter is the normal one among his scientist friends, though in fairness that's a low bar. See them in The Big Bang Theory.
Donna Pinciotti is strong, independent, and empathetic. No one messes with her. See them in That '70s Show.
Anastasia Steele's new boyfriend Christian might as well come with a warning label that reads "Beware: Severe Issues That Might Warrant a Trip to Dr. Phil." See them in Fifty Shades of Grey.
Tina Goldstein is better at getting the job done than following the rules. See them in Fantastic Beasts and Where To Find Them.
Kenny McCormick is a boy of few words who likes nudie mags, NASCAR, monster trucks, origami, and Peruvian pan flute bands. See them in South Park.
Jesse Aarons' frustration can only find outlet in another world. See them in Bridge to Terabithia.
Loyal to his family and associates and distrustful of anyone else, Tony Soprano is a good guy to have on your side. See them in The Sopranos.
Rose Tyler may have not done too well in school, but she's certainly holding her own in space. See them in Doctor Who.