Because you like Clark Kent in Smallville
Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.
Ichigo Kurasaki is a short-tempered, strong-willed teen who is deeply protective of those he loves. See them in Bleach.
Fighting for a future without fear? Yeah, Chris Redfield believes it is worth it. See them in Resident Evil Series.
He may be one of the Four Horsemen of the Apocalypse, but War still maintains a strong sense of honor. See them in Darksiders Series.
His superiority complex coupled with his bitter desire for revenge makes Vegeta a formidable foe. See them in Dragon Ball Z.
There are rumors that the Spirit was an Egyptian Pharaoh in his past, but without any memories, he doesn't know how true they are. See them in Yu-Gi-Oh! .
Tonya Harding has been shoved around her whole life. She just wants to feel free. See them in I Tonya.
Whether it's randomly bursting into song or writing Nancy Drew fan-fiction, Jess proudly marches to the beat of her own drum. See them in New Girl.
Mrs. Lovett is the proud purveyor of the worst, and most grisly, pies in London. See them in Sweeney Todd: The Demon Barber of Fleet Street.
Basically a giant pillow come to life, Baymax is a medical robot created for the sole purpose of helping people. See them in Big Hero 6.
A good guy who's made some bad choices, Scott Lang is driven in his quest for redemption. See them in Marvel Cinematic Universe.