Because you like Abbie Mills in Sleepy Hollow
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
His elfin self-confidence can border on pretension, but Legolas Greenleaf is a fearsome fighter and a loyal friend. See them in The Lord of the Rings.
With a unique ability to empathize with killers, Will Graham helps society but his sanity pays the price. See them in Hannibal.
Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.
Jessica Rabbit isn't bad. She's just drawn that way. See them in Who Framed Roger Rabbit.
Louise Belcher might be just a kid, but she can manipulate just about anyone with a pulse. All in the name of fun, of course. See them in Bob's Burgers.
Cutting ties with her con-artist friends, Sarah Manning is creating a better life for her daughter by taking on the identity of the deceased Beth. See them in Orphan Black.
Villanelle is a hired assassin who loves committing murder as much as she loves dressing up in fancy pink ballgowns. See them in Killing Eve.
Vanellope von Schweetz is princess of the Sugar Rush game who could care less about being royal. See them in Wreck it Ralph.
When the going gets tough, Dre Johnson gets tougher. Well, he'd like to think he does. See them in Blackish.
This isn't the Captian Hook of your nightmares; he's charming and devilishly handsome. See them in Once Upon a Time.
Captain Spock is on a five-year mission exploring the final frontier and boldly going where no man has gone before. See them in Star Trek.