Because you like Greg Lestrade in Sherlock
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Marvel Cinematic Universe.
There are men who embrace destiny and do not show their fear. These are the ones that change the world forever. See them in Dragon Age Series.
Park feels like an outsider everywhere he goes, but he doesn't know if he wants to try fitting in anymore. See them in Eleanor and Park .
Cutting ties with her con-artist friends, Sarah Manning is creating a better life for her daughter by taking on the identity of the deceased Beth. See them in Orphan Black.
Don't ask the ruthless queen of the Tokyo underworld any questions unless you're fine with losing a limb. See them in Kill Bill vol. 1.
If the awesome Andie Walsh is from the wrong side of the tracks, we don't want to be right. See them in Pretty in Pink.
An assassin with supernatural gifts, Corvo Attano is the last guy you should frame for murder. See them in Dishonored.
China has five thousand years of history, and he's optimistic he'll win over the Allied Powers to the wisdom of his ways. See them in Axis Powers Hetalia.
Arguably the world's worst boss, Michael Scott is desperate for love, praise and a suggestion for an improv scene. See them in The Office.