Because you like Crowley in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch
Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.
Caitlin Snow believes that burying herself in science is the best way to save the day or to mend a broken heart. See them in DC Extended Universe.
Chris Chambers is from a family of social outcasts and criminals, and he wants more than anything to avoid ending up like them. See them in Stand By Me.
It's easy to see why Poe Dameron would side with the rebellion: he's bad at taking orders, likes to show off, and is committed to the cause. See them in Star Wars Series.
Sephiroth wants nothing more than to seize the power of the Lifestream in order to become a god. See them in Final Fantasy Series.
There's nothing like discovering dear old dad is a serial killer to send you into an (understandable) funk. See them in Hannibal.
Despite Norman Bates' typically kind and shy personality, he is also prone to occasional violent outbursts. See them in Bates Motel.
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.
Disgust is a friend who makes sure you stay away from all things gross. See them in Inside Out.
Jack Twist is a playful free-spirit, but he isn't afraid to fight for what he wants. See them in Brokeback Mountain.