Because you like Ann Perkins in Parks and Recreation
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Captain Spock is on a five-year mission exploring the final frontier and boldly going where no man has gone before. See them in Star Trek.
Adored, honored, and, most of all, feared, Miranda Priestly has the fashion industry in the palm of her hand. See them in The Devil Wears Prada.
Cher Horowitz may have a problem with hubris, but she looks utterly fabulous while learning a lesson about the dangers of meddling. See them in Clueless.
Although Morrigan knows every kind of magic there is, friendship is an untested area for her. See them in Dragon Age Series.
The brilliant and well-adjusted Ender Wiggin is being groomed for the next generation of military leaders to fight alien invaders. See them in Ender's Game.
Sarah Kerrigan is pretty much the Queen Bitch of the Universe. See them in StarCraft .
Years of being the less desirable Vargas sibling have given Romano quite an inferiority complex, as well as the temper to match. See them in Axis Powers Hetalia.
Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.
Bart Simpson is an aspiring juvenile delinquent who doesn't want you to have a cow, man! See them in The Simpsons.
Jason Bourne is suffering amnesia, but considering what he's done as a CIA assassin, maybe that's for the best. See them in The Bourne Identity.