Because you like Jamie Fraser in Outlander
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
From his attire to his form while running, aesthetics rule Rei Ryugazaki's life. See them in Free! Iwatobi Swim Club.
A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.
With a unique ability to empathize with killers, Will Graham helps society but his sanity pays the price. See them in Hannibal.
As a scaring Assistant, Mike Wazowski frightens children to collect their screams to be used as a power supply for the city. See them in Monsters, Inc..
Ciel Phantomhive is a haughty teenage nobleman who doesn't suffer fools gladly. See them in Black Butler.
Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.
Korra is stubborn, outgoing, and faced with huge responsibilities she might not be ready for. See them in The Legend of Korra.
Misato Katsuragi is never without a beer in her hand or her pet penguin by her side. See them in Neon Genesis Evangelion.
A vain and arrogant womanizer, Roy Mustang has hidden depths. See them in Fullmetal Alchemist.