Because you like Peggy Olson in Mad Men

Strong-willed Norah Silverberg isn't willing to be the goody bag at anyone's pity party. See them in Nick and Norah's Infinite Playlist.

Davos Seaworth is steadfast, intelligent, and trustworthy, which are hard traits to find in a place like Westeros. See them in Game of Thrones.

They say prison changes you, and Piper Chapman is figuring that out the hard way. See them in Orange Is The New Black.

A blood-thirsty warrior on the battlefield, Ragnar Lothbrok is a dedicated family-man at home. See them in Vikings.

Free-spirited Annie Hall goes through life saying "La-di-da, la-di-da, la la." See them in Annie Hall.

Phoebe Halliwell is a bestselling author and martial arts master with power of premonitions. See them in Charmed.

David Nolan is a noble fairy tale prince with the heart of a hero, regardless of whether he can remember his past or not. See them in Once Upon a Time.

It's hard enough for Marta Cabrera to be part of a murder investigation, but when you can't lie? See them in Knives Out.

Connor Walsh is arrogant enough to think he's the smartest guy in the room, and quick-witted enough to prove that he is. See them in How to Get Away with Murder.

With each reboot, Janet progresses more and becomes capable of human emotions. See them in The Good Place.