Because you like Peggy Olson in Mad Men

Billy Batson is a troublemaking teen grappling with a pretty weird superhero identity crisis See them in DC Extended Universe.

Alex Dunphy's self-reliant intelligence comes with a healthy dash of sarcasm. See them in Modern Family.

Veronica Mars is a sarcastic private eye whose biggest mission is surviving high school. See them in Veronica Mars.

Keren Walker is a socialite looking to avoid work, keep a constant buzz, and be as snarky as possible. See them in Will & Grace.

Eric Forman's interests include smoking weed, collecting Luke Skywalker memorabilia, eating Fatso burgers, and making his dad mad. See them in That '70s Show.

Kathy is a natural caretaker who strives to find hope in even the darkest of times. See them in Never Let Me Go.

Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.

Introverted Kira Yukimura is sweet, bubbly, and eager to make friends. See them in Teen Wolf.

Mitchell Pritchett prefers to have a place for everything and everything in its place. See them in Modern Family.

Peter Venkman's "research" projects are designed to get undergraduate students to sleep with him. Though it turns out he can bust ghosts. See them in Ghostbusters.

Loyal and supportive, Cece Parekh is the best friend a girl could ask for. It doesn't hurt that she's a supermodel. See them in New Girl.

David Rose likes his rose chilled, his linens pressed, and his family quiet. See them in Schitt's Creek.