Because you like Moist von Lipwig in Discworld

Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.

Terry Jeffords (and his muscles) may look ferocious, but inside he's just a caring mama hen. See them in Brooklyn Nine-Nine.

Because of Miles Edgeworth, the truth will always make itself known. See them in Ace Attorney Series .

His name is Inigo Montoya and whoever killed his father should be prepared to die. See them in The Princess Bride.

For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.

Mabel Pines loves sparkles, animals, friendship, and fun. See them in Gravity Falls.

A scary monster on the outside, James P. Sullivan is really a softie on the inside. See them in Monsters, Inc..

England may cultivate the image of a well-bred gentleman, but he has both the temper and mouth of a seasoned sailor. See them in Axis Powers Hetalia.

For Morgana, sometimes wanting to do the right thing can led you down the wrong path. See them in Merlin.

Raiden is an efficient soldier haunted by his repressed past. See them in Metal Gear Series.

A speed-loving daredevil who lives on the edge, Sonic is as brave as he is cocky. See them in Sonic the Hedgehog.