Because you like Joan Holloway in Mad Men
Char is always thinking two or three steps ahead of the enemy. See them in Mobile Suit Gundam Series.
James Gordon happens to be the one guy in Gotham City with proper morals who doesn't also run around in a cape. See them in DC Extended Universe.
Eric Forman's interests include smoking weed, collecting Luke Skywalker memorabilia, eating Fatso burgers, and making his dad mad. See them in That '70s Show.
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
With those dearest to him dead and no one to trust, Max Rockatansky is a slightly hysterical man alone on the run in a post-apocalyptic world. See them in Mad Max: Fury Road.
James T. Kirk is more than ready to face the final frontier. See them in Star Trek.
Nomi Marks is a brilliant hacker with an open-minded, accepting spirit. See them in Sense8.
Peter Kavinsky is a jock who only cares about getting back at his ex, or so he says. See them in To all The Boys I've Loved Before.
A brilliant "extractor," Dom Cobb has spent the past few years running from the authorities and his inner demons. See them in Inception.
Cynical, judgmental, and hipper-than-thou, Enid Coleslaw wears her outsider status like a badge of honor. See them in Ghost World.