Because you like Joan Holloway in Mad Men

When the safety of Hyrule is at stake, Princess Zelda does not hesitate to sacrifice herself for the good of the land. See them in The Legend of Zelda.

With the ocean breeze behind him and the open seas ahead of him, Jack Dawson feels as if he is king of the world. See them in Titanic.

When push comes to shove, the usually overly cautious Luigi has the heart of a hero. See them in Super Mario Bros..

A cocky surgeon, Stephen Strange is learning that magic is more real than he could ever imagine. See them in Marvel Cinematic Universe.

Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.

Brilliant but self-destructive, Lip Gallagher spends more time stirring up trouble than hitting the books. See them in Shameless.

Ellie is more world-weary than most 14-year-olds. You would be too if your world was infested with zombies. See them in The Last of Us.

Mario is a plumber who wears a ridiculous outfit, eats weird looking mushrooms, and fits himself inside your pipes so he can save a princess. See them in Super Mario Bros..

An exuberant prankster, Naruto Uzumaki craves acknowledgement of any kind. See them in Naruto.

Bella Swan thinks of it as her job to help her parents and protect her friends, even though it often ends up the other way around. See them in Twilight.

An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.

George Weasley likes to invent quirky joke products, play Quidditch, and cause poor Mrs. Weasley a lot of anxiety. See them in Harry Potter Series.