Because you like Joan Holloway in Mad Men
Gotham's unhinged Clown Princess of Crime will call you puddin', then punch you in the face. See them in DC Extended Universe.
Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.
Patrick Star enjoys life's simple pleasures because he can't wrap his brain around anything more complicated. See them in SpongeBob SquarePants.
High school is Hell, so Allison Reynolds spends her time giving herself tattoos with ballpoint pens and shaking dandruff out of her hair. See them in The Breakfast Club.
Spencer Reid's super-smarts helps catch killers, and his social awkwardness endears co-workers. See them in Criminal Minds.
Trying to get through school without being a burden to anyone, Tohru Honda stays cheerful despite her difficulties. See them in Fruits Basket.
Anywhere there's adventure, Jaskier is there to write a catchy song about it. See them in The Witcher.
Bobby Singer is a redneck ghost hunter, but all he wants to do is retire to the junk yards of South Dakota. See them in Supernatural.
Cyclops shoots lasers out of his eyes, destroying anything in his line of sight. See them in X-Men Series.
Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.
Clary Fray's philosophy: dive into the supernatural underworld first and ask questions later. See them in City of Bones.