Because you like Boyd Crowder in Justified
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
Sue Sylvester has a win-at-all-costs philosophy, a bizarre fixation on a school singing club, and a fashion style that involves a red tracksuit. See them in Glee.
A legendary warrior with a complicated relationship to the truth, Jaime Lannister is revered and reviled in equal measure See them in Game of Thrones.
Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.
The only constant in Night Vale is Cecil's hypnotic voice. See them in Welcome to Night Vale.
Rupert Giles is a librarian on the outside, fearless evil-fighter on the inside. See them in Buffy the Vampire Slayer.
It's hard enough fighting a war. But it's worse for Commander Shepard, knowing no matter how hard you try, you can't save them all. See them in Mass Effect.
Whether she's working as a mild-mannered assistant or an all-powerful superhero, Kara Danvers is defined above all by her huge heart. See them in Supergirl.
Norma Bates may look like a harmless housewife, but don't let that fool you. See them in Bates Motel.
Betty Cooper seems like a sweet girl, but she also has a dark side and can go beyond what's safe or sane. See them in Archie Comics.