Because you like Boyd Crowder in Justified
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Melinda May is a woman of few words and many talents. Most of them martial. See them in Marvel Cinematic Universe.
Jim Halpert is a master at the art of making it through the work day, including participating in an office Olympics. See them in The Office.
A fourth grader without a moral compass, Eric Cartman lives on KFC, Taco Bell, Pizza Hut, and Cheesy Poofs. See them in South Park.
Rhodes has to trust his conscience to guide him through a political struggle that could change the very shape of modern warfare. See them in Marvel Cinematic Universe.
Liv Moore is a sarcastic high-achiever turned morally conflicted zombie. See them in iZombie.
Will Turner is an earnest, lovelorn blacksmith's assistant with an adventurous spirit. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Caleb Rivers is a bad boy with a good reason for acting out. See them in Pretty Little Liars.
Iris West is a barista and blogger determined to expose a secret. See them in DC Extended Universe.
Though Ray Holt is a man of few words and even fewer smiles, he cares deeply about his precinct and detectives. See them in Brooklyn Nine-Nine.
Captain Spock is on a five-year mission exploring the final frontier and boldly going where no man has gone before. See them in Star Trek.