Because you like Ricky Ricardo in I Love Lucy
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
For Celty Sturluson, it's rather upsetting to be the only headless girl in a city filled with full-bodied humans. See them in Durarara!!.
Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.
Georgina Sparks uses beauty, brains, and power to always get her way. See them in Gossip Girl.
Ferociously independent and wickedly smart, Fiona Goode is a Supreme Witch who truly reigns supreme. See them in American Horror Story.
George Costanza is short, stocky, bald, neurotic, and the self-proclaimed "king of the idiots." See them in Seinfeld.
Harrison Wells is a brilliant scientist full of secrets. See them in DC Extended Universe.
Juliet Capulet falls head over heels for her rival family's resident sweet talker, Romeo. See them in Romeo & Juliet.
T'Challa is a regal superhero with the weight of the world (and particularly his nation) on his shoulders. See them in Marvel Cinematic Universe.