Because you like Frank Underwood in House of Cards
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Darcy Lewis is a razor-sharp scientist studying things that science can't explain. See them in Thor.
A vain and arrogant womanizer, Roy Mustang has hidden depths. See them in Fullmetal Alchemist.
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
Even the smallest person can change the course of the world, if he's brave enough. See them in The Lord of the Rings.
A crooked cop, Harvey Bullock is the product of a not-so-just criminal justice system. See them in Gotham.
Louis de Pointe du Lac is wanting to find a way of living that doesn't make him miserable. See them in Interview with the Vampire: The Vampire Chronicles.
If Anna Liebert could remember her past, maybe she would know who she is. See them in Monster (TV Show).
Mother Gothel is a great mother as long as you never, ever, break the rules. See them in Tangled.
No one has seen The Mandalorian without his helmet since he swore the creed. See them in The Mandalorian.
Emma Woodhouse knows what's best for everyone else. Just don't try to tell her what to do. See them in Emma.