Because you like Bill Cipher in Gravity Falls
Frodo might have carried the ring, but Samwise Gamgee carried the ring bearer. See them in The Lord of the Rings.
Benoit Blanc is Sherlock with Southern charm, and a mysterious benefactor. See them in Knives Out.
The vampire that killed Zero Kiryu's family also infected him, and he starts to crave blood, much to his horror. See them in Vampire Knight.
Liesel Meminger is trying to ease the suffering of those around her, German and Jew alike. See them in The Book Thief.
Ryan Howard is a temp turned executive turned failing small-time media mogul. See them in The Office.
Eric Forman's interests include smoking weed, collecting Luke Skywalker memorabilia, eating Fatso burgers, and making his dad mad. See them in That '70s Show.
What Mako Mankanshoku lacks in common sense, she makes up for in sheer optimism and force of personality. See them in Kill la Kill.
Holland March is known to wake up hungover in full bathtubs. See them in The Nice Guys.
Nick Carraway is the perfect observer: always there for the events, but never too involved. See them in The Great Gatsby.
Society may reject Felicia, but this bubbly catwoman just wants to spread happiness to others. See them in Darkstalkers .
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.