Because you like Serena van der Woodsen in Gossip Girl
Born and raised in the darkness, Bane is determined to have the city totally under his control so that he can demolish it. See them in DC Extended Universe.
Jenny Flint is a devoted wife and daring crime fighter, which is pretty unconventional for a Victorian maid. See them in Doctor Who.
Rupert Giles is a librarian on the outside, fearless evil-fighter on the inside. See them in Buffy the Vampire Slayer.
Fiona Gallagher wants to be able to give her siblings everything that they deserve because her parents aren't going to do it. See them in Shameless.
Dutiful, composed, and aloof, Sun Bak is the fighting force behind her team of eight "sensates" who are telepathically linked. See them in Sense8.
Woody is a selfless leader of Andy's toys who likes change less than a snake in his boots. See them in Toy Story.
Quicksilver is a cocky speedster who could run around the world in the time it's taking you to read this. See them in Marvel Cinematic Universe.
The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
Macbeth was probably named "Most Likely to Kill His Rivals" in his senior yearbook. See them in Macbeth.